Eating food is a huge part of our lives. It is the fuel that keeps us alive and functioning.
Eating is also something we do every day* – in other words it’s an “everyday” problem; everyday we need to eat something and our entire days are often structured around when we eat. Furthermore, eating is incredibly social. Some of the most cherished moments in life happen around or are celebrated at meals with great company.
*Unless you do Monk Fasts 😄
Nutrition is the substance of what we eat. Proper nutrition makes sure we are putting the right fuel in our body. An analogy I like is is pretend your body is a Lamborghini. You wouldn’t put mud in the gas tank. You’d put in premium fuel.
Nutrition is also a religion – Some of the most heated debates happen around the topic of nutrition given how personal nutritional choices and beliefs are for each individual. Furthermore, new studies that expand or add to our understanding of nutrition conflict with what might have been “common knowledge” in the past. One bias all of us inherently hold is confirmation bias, the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.
This bias turns people within nutritional religion into even bigger zealots.
In 2011, Marc Andreessen, co-founder and general partner of venture capital firm Andreessen-Horowitz, wrote one of the most memorable and well known maxims in tech:
Software is eating the world
What does it mean for software to “eat the world?”
More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense. Many of the winners are Silicon Valley-style entrepreneurial technology companies that are invading and overturning established industry structures. Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.
- Eating is an every day problem -> for… the entire world. Everyday, the entire world needs to eat
- Nutrition is a religion -> the early “evangalists” or power users exist in a given vertical (type of diet)
- Software is eating the world -> more and more businesses are being run on software